Ciao Reader! I have a question for youā¦ How do you stand out in a crowded digital space? There's one thing that makes all the difference: good, customer-centered content. Hereās why I say thatā¦ Recently, Iāve got to work with clients from very different industries, and while their goals varied, the key to achieving them was the same - strategic content: For a mental health therapy professional, I redesigned their website structure and copy to help them build trust and attract more customers....
3 months agoĀ ā¢Ā 1 min read
Ciao Reader! Ever looked at a blank canvas, palette in hand brimming with vibrant colors, yet not knowing where to start? šµ The same feeling might wash over you when thinking about how to write content for an art website. You believe in your artworksā value and that they deserve a grand stage. But how do you create a compelling online presence? No worries! Just like mastering the fine balance between line contour variation and color can turn scribbles into masterpieces, learning some...
8 months agoĀ ā¢Ā 1 min read
Ciao Reader! Let's paint a picture. šļø You, as an artist, put your soul into every brushstroke you make to form masterpieces that your audience should admire and value. Yet - like 20% of companies in their first year of operation - you struggle with transforming your passion for art into a profitable business. š¬ But what if you could end this agony with a more strategic and profitable approach? Itās time to generate revenue with your art blog! This doesnāt just imply showcasing stunning...
9 months agoĀ ā¢Ā 1 min read
Ciao Reader! Today, I have a special message for you... š As we navigate the twists and turns of our professional and personal lives, it's crucial to remember the power of living in the gain. Recently, I had the pleasure of delving into "The Gap and The Gain" by Dan Sullivan - and let me tell you, it's been a game-changer! This insightful book sheds light on the importance of focusing on the little wins we encounter daily, both in our careers and personal endeavors. By shifting our mindset to...
about 1 year agoĀ ā¢Ā 1 min read
Ciao Reader! Ever strolled through a museum, lost in the maze of exhibits, wishing for a guide to make the visit more accessible, informative, and engaging? What if artificial intelligence powered that guide to tackle museum fatigue and offer a better experience? Welcome to the future of AI content in museums! š¤ Its usage isn't just about answering questions or doing visitor surveys. It involves: Personalized tours based on peopleās interests. Interactive storytelling with AI robots or...
about 1 year agoĀ ā¢Ā 1 min read
Ciao Reader! It's been a wild ride on the social media rollercoaster lately, hasn't it? With all these shifts happening around us, I thought it was time to give you an update. I've analyzed two compelling articles from Hubspot and Publicist that delve into whether or not social media is "dying." The quick answer is YES, social media as we know it no longer exists. But don't fret! While the landscape is dramatically evolving, this isnāt necessarily bad news. It's more about evaluating where to...
over 1 year agoĀ ā¢Ā 1 min read
Ciao Reader! Are you aware that a staggering 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority? š” Yet, many creative brands arenāt harnessing the power of SEO blogging for art businesses (70% lack an SEO strategy), nor do they invest in email list building for strategic audience development. Shocking, right? This oversight stems from ignoring how search engines and inbound content marketing work or solely relying on quick fixes and...
over 1 year agoĀ ā¢Ā 1 min read
Ciao Reader! Looking to establish a remarkable presence in the art field? š§ Consider developing a well-crafted brand-building framework! It not only helps create a distinct identity, but it also ensures long-term growth and sustainability. 77% of B2B marketing leaders confirm this - itās an essential asset to get more brand consistency, extend credibility with prospects, and increase revenue by 10-20%! Through a consistent branding strategy defining your unique role and mission, it gets...
over 1 year agoĀ ā¢Ā 1 min read
Ciao Reader! A few days ago, I had an interesting conversation with an artist and Pinterest coach about content creation. Her specific question was: āHow do you develop content without losing your soul?ā Great point! We all know how time-consuming and challenging it is to craft GOOD content that attracts and converts ideal leads. It requires long research, deep thinking, writing, editing, you name it. Add to this the lack of a strategic content plan, and you instantly find yourself down the...
over 1 year agoĀ ā¢Ā 1 min read